Content Marketing 101
What is content marketing? They say content is king, and that’s never been more true than now. Learn why and how an effective content marketing toolkit can bring in new customers, keep current clients, and build relationships and profitable marketing alliances with other businesses. We will begin with a quick overview of marketing basics and then dive into the concepts and strategies behind content marketing. We will explore in greater detail the value of developing compelling original content; specifically, blogs and e-newsletters.
Presented by Kris Mainellis, Director of Marketing and Communications at Up & Running Systems, LLC.